Halden Roasters
A warm, confident identity for a small-batch roastery moving from farmers' markets to wholesale.
Client
Halden Roasters, Porto
Role
Brand identity, packaging, art direction
Services
Identity, Packaging
Year
2026
The brief
Halden had great coffee and a logo drawn in a weekend. With the first wholesale deals coming in, they needed a brand that would stand out on a café shelf and still feel handmade.
The work
We built the identity around a round roaster's stamp and a soft serif wordmark. Each origin gets its own bag colour, while the label system stays the same, so new coffees take an hour to design, not a week.
The result
The new bags launched in spring. Wholesale orders doubled that season and two new cafés found Halden through the packaging alone.
Seen enough? Let's talk.
Now booking January 2027
Let's make something
worth printing.
hello@noravale.studio
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Studio
Rua das Flores 28
Lisbon, Portugal
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14:32 in Lisbon
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